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When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 the workshop was a woodworking facility that made furniture and toys. The business was not profitable and he struggled throughout the early 1930s. In 1934, he began to focus on toys, and changed the company’s name to LEGO. This is a contraction of “leg godt” which is the Danish word that means “play well”.

In the 1960s, the business expanded to other Nordic countries. The company also created a smaller brick that was suitable for smaller hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children to make more precise models.

In the 1970s, Lego began to introduce new features to help its products differentiate themselves from the competition. They added different faces to the minifigures. This made the figures look more realistic and enabled them to express different facial expressions and emotions. The Lego Group added wheels to their bricks that allowed them to build vehicles and other machines.

The next step was to introduce themed themes system within systems that allowed users to create a specific world or situation. The company was able increase its brand’s recognition and draw a younger audience. The company also increased production by opening factories in South Korea and Malaysia.